A COLLISION OF BEAUTY AND EFFICIENCY
During the late 90s, Black Crows got its start around a dinner table in Chamonix. Bruno Compagnet and Camille Jaccoux came together with ideas for a new twist on the freeride skiing equipment of the day. They shared their long-held passion for skiing, but approached it from seemingly disparate lifestyles. By embracing both their individuality and their like-mindedness, the duo created a company that gives a fresh view of the contemporary freeride world without the influence of too much of the past.
Enter Bruno – clad in dreadlocks and army pants – a maverick with a rocky history on the French mogul team. Bruno was at the end of his professional ski career and looking to experience more freedom in his skiing, but like most of us, had to create support for his habit. His iconic representation of the freeride ski culture is what makes his successful partnership with Camille Jaccoux such an unlikely one.
Sitting down next to Bruno, Jaccoux, who I’ve read once stunt-doubled for James Bond, seems to be cut from a much more tailored cloth. A lanky bobo (French for hipster) with an equally impressive history as a professional skier, Jaccoux brings the sleek – passionate and unflinching attention to design and aesthetic- that complements Compagnet’s freeride swagger.
Together with their third partner, Christophe Villemin, a less-visible industrialist investor with a deep passion for skiing and mountaineering, they brewed up the idea for Black Crows – a company that played on all of their strengths with a refreshing vision for the future of freeride and its culture.